What is Brand Positioning?
Put simply, brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. Popularized in Al Ries and Jack Trout’s bestselling Positioning: The Battle for Your Mind, the idea is to identify and attempt to “own” a marketing niche for a brand, product, or service using various strategies including pricing, promotions, distribution, packaging, and competition. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace
What is
Brand Positioning?
Put simply, brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. Popularized in Al Ries and Jack Trout’s bestselling Positioning: The Battle for Your Mind, the idea is to identify and attempt to “own” a marketing niche for a brand, product, or service using various strategies including pricing, promotions, distribution, packaging, and competition. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace
What is a Brand Positioning Map?
Brand positioning mapping refers to the task of identifying and assessing a company’s unique position in the eyes of consumers. A brand position map is a diagram or chart. It includes a brand’s position relative to the attributes that it’s being measured against. For example, the X axis of the chart could measure criteria such as prestigious to own ( high)And across the Y axis, other characteristics financial effectiveness .In this example, marketers can add logos or names of other competitors or industry leaders in the market. From this, they can define which segment of the market they would want their brand to occupy.
Brand positioning mapping refers to the task of identifying and assessing a company’s unique position in the eyes of consumers. A brand position map is a diagram or chart. It includes a brand’s position relative to the attributes that it’s being measured against. For example, the X axis of the chart could measure criteria such as prestigious to own ( high)And across the Y axis, other characteristics financial effectiveness .In this example, marketers can add logos or names of other competitors or industry leaders in the market. From this, they can define which segment of the market they would want their brand to occupy.