From the earliest days of civilization to today, individuals have used symbols and signs as a means of displaying ownership and establishing communication. With the expansion of diverse means and opportunities for trade and sharing products and information, the use of symbols and signs has become more prevalent than ever before. Today, we use symbols and signs as a global language to facilitate communication across different geographical regions and cultures. Additionally, we equip ourselves with these symbols as tools to display power, wealth, health, and status. In the era of globalization, conflicts and competitions have shifted from the realm of hardware to that of software. While in ancient times, territories were conquered through military campaigns and wars, today, territories are conquered not by soldiers and warfare, but by goods and brands. If travel and tourism were not accessible to the majority until recently, advances in technology and public transportation, as well as ease of access to information, have made it possible for most people. Choosing a location for travel and living has become a very important issue, and these locations are not all places, but those that have been turned into brands.